• Company Overview
• Strategy
• History
• Directors and Management

Strategy

Datong enjoys a leading position in a market sector being stimulated by the ever rising need to combat terrorism and organised crime. Awareness of and attitudes towards the benefits that technology can bring are improving and Datong is focused on providing the right technology solutions that meet our customers evolving requirements.

Development of technology

Datong's close working relationship with its long standing customers and its depth of knowledge of the sector gained over the last 30 years has enabled us to adopt a successful customer led development strategy. Consequently Datong has a strong product portfolio and an enviable track record of successful product development incorporating new technologies to deliver advanced solutions that meet our customers needs.

Development of customer relationships

Datong is seeing continued strong organic growth opportunities in all its main geographic markets whilst additionally targeting a wider customer base and expansion in a number of overseas territories. Datong is selectively increasing its sales presence and building relationships with both end users and distributors. Customer cross referrals and targeted product development are playing a key role in supporting this sales activity.

Acquisitions

Datong is actively reviewing strategic options for acquisitive growth that would enable it to access new technologies and markets.